New Year holidays and corporate parties are already over. We invite you to be inspired by the Art Deco style and create an extravagant look with the help of accessories, like the divas of the 20s and 30s!
The Art Deco style originated in the 1920s and 1930s, during a period of widespread industrialization. Technological progress had a great influence on the design of that time. This manifested itself in everything from architecture and furniture to clothing and accessories.
Geometric shapes, clear parallel lines, symmetrical patterns - the new style was very different from its predecessor, Art Nouveau, with its flowing lines and floral designs inspired by nature. The future belonged to the industry, and it seemed that the creators of those times only sought to speed up this process, without regret changing everything around, according to the achievements of the industrial era.
In 1925, the World Exhibition was held in Paris, which presented the latest achievements in the field of science and decorative arts. Arts DG©coratifs - as this area is called in French - was immediately reduced to a comfortable "art deco". This is how the term “art deco” appeared, the last letter of which is not pronounced, according to the rules of the French language. It was then that scientific and technological progress reached the jewelry business. The mix of fashion, science and luxury seemed so bold that it immediately fell in love with the representatives of that era.
At that time, women got a taste of freedom and sought to express their individuality in different ways. Their style has become bolder and bolder. Dresses were replaced by trousers, curls were replaced by short haircuts, and strict geometry and futuristic motifs prevailed in jewelry.
They reflected the spirit of the times as accurately as the "cubic" paintings of Pablo Picasso. The decorations were large, noticeable and "flashy". Large and long earrings were designed to emphasize fashionable short haircuts and draw attention to the face.
Necklaces and beads were massive and often layered to emphasize the graceful curve of the neck. This trend was also typical for bracelets: girls wore several pieces at once or preferred voluminous cuff bracelets. But the most popular and fashionable jewelry at that time were considered rings. Despite their large size and bright colors, the ladies did not hesitate to wear several rings on each hand at once.
In those years, jewelry was a sign of wealth. They were worn mostly by members of the "upper class". Expensive jewelry was encrusted with bright precious and semi-precious stones: diamonds, rubies, sapphires, emeralds. They had a strict geometric cut and a corresponding "frame" of white gold and platinum. It is worth noting that white metals were in greater demand than yellow ones, as they looked more futuristic.
Soon scientific advances allowed designers to create jewelry from less expensive materials. They looked no worse, and became available to many. In more democratic accessories, silver and rhodium replaced platinum and white gold, and instead of natural gems, their artificial counterparts were used, as well as glass, ceramics and plastic.
Now few people buy antique art deco jewelry created in the 20s and 30s of the last century. However, modern designers do not cease to be inspired by the trends of those times and create incredibly stylish jewelry with precious stones that will definitely not go unnoticed! And although we live in the 21st century, why not allow yourself to be transported to that distant era for a while and feel like a real diva or the heroine of the Great Gatsby movie?
