2021 is not an ordinary year for Swarovski, because this year the Austrian brand celebrates a grandiose anniversary: 125 years since its foundation. In honor of such an impressive anniversary, the company decided to delight its customers with the release of an incredible collection, the brilliance and luxury of which can surprise even the most sophisticated jewelry lovers.
The revolutionary Collection One line was presented by the new creative director of Swarovski Crystal Business, Giovanna Battaglia-Engelbert, a celebrity stylist and permanent trendsetter in the fashion world. Accent crystals, catchy designs, bright decorative elements - all this has become part of the new DNA of the brand, which is embodied not only in products, but also in the corporate identity of stores around the world.
Giovanna herself commented on her debut in the Swarovski world: “For me, the crystal itself plays an important role, as a material, its possibilities, forms, potential in jewelry. I carefully studied the first drawings of Daniel Swarovski, was inspired by the magic of his discoveries and research, his desire to invent something unique, unlike anything else. I wanted to create jewelry that would help people feel all their inner strength and individuality. " And she did it without a doubt!
The conceptually new Swarovski collection did not leave indifferent any fashion critic and, of course, immediately fell in love with many fashion bloggers.
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