Swarovski WONDERCOLOR - the magic of colored crystals in the new brand concept

The iconic brand has unveiled a new concept and advertising campaign for Swarovski Wondercolor, which for the first time reveals the symbolism of new colors that have a dual meaning and represent the company's worldview.

For example, green represents synergy, growth and the vision of sustainable development of the world, while blue represents calmness, peace and strength. The color yellow, which radiates positive energy and warmth, symbolizes the sun, while pink expresses the gender-neutral aesthetic of Swarovski products.

In addition, the new concept reveals the mystery of Collection III, which is scheduled for release in the summer, and also focuses on the first collection of watches created under the leadership of creative director Giovanna Engelbert, in the style of the beloved Lucent & Millenia jewelry families.

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