Update of the ALROSA Diamonds BALANCE collection

Jewelery and bijouterie

ALROSA Diamonds presented a new chapter of the BALANCE jewelry collection. According to the company, the jewelers were faced with the task of creating a precious interpretation of balance - “a force that does not allow us to fall, as if picking us up under our arms and carrying us further.” This is how jewelry with genuine diamonds of different cuts appeared, set at bizarre angles in a thin white gold frame. In addition to long earrings and neat rings, the collection includes tennis necklaces and bracelets.

The heroine of the advertising campaign is once again Maria Vinogradova, the leading soloist of the Bolshoi Theater, who perfectly masters the art of balance both on stage and in everyday life.

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