Precious metals, rare minerals, the huge cost of an exclusive product - this is what luxury is usually associated with. Swarovski offers a different interpretation of this concept. Sparkling Tyrolean crystals are not inferior in beauty to diamonds, sparkle and shimmer with all the colors of the rainbow. Today, Swarovski is synonymous with quality and style. Let's figure out why the magnificent Swarovski jewelry is so popular?
Innovation and Trade Secrets
Company founder Daniel Swarovski grew up in Bohemia, an area that is known as the birthplace of Czech crystal. His father owned a glass workshop, so the boy knew everything about the production of fragile products. Having received an engineering education in Paris, Swarovski successfully applied his knowledge to business: he created an electric machine for precise cutting and polishing of stones, including glass ones. This was the beginning of the future crystal empire.
Daniel worked not only with technology - the master managed to create a unique composition of unusually transparent crystal, which is not afraid of mechanical impact. Until now, the "recipe" is kept secret by the company's leaders, and competitors are trying to find out the secret or create something similar.
Idea transformation
Undoubtedly, Swarovski was also an innovator in marketing: he built his company on the idea of affordable luxury. Experimenting with glass cutting, he achieved excellent results - his stones were similar to precious ones, while costing less than rare gems. So Daniel made a revolution in the jewelry world, opening up a sea of \uXNUMXb\uXNUMXbopportunities for using his crystals in different areas - today his heirs are engaged in this business.
Radiance raised to a power
Unrivaled brilliance is a characteristic difference between magnificent Swarovski. It's all about cutting - dozens of engineers are working on crystal processing options. They "release" only the best stones. If, for example, you carefully examine each rhinestone of the Xilion collection, you will notice the alternation of narrow and wide side faces - thanks to this arrangement, the refracted rays give a stunning play of light, and the platinum amalgam at the base of the crystal enhances the radiance. The new collection with Xirius star cut adds even more brilliance – Swarovski is confident in the success of this line as well.
The quality of the cut is another strong point of the brand: the surfaces do not have chips, roughness, cloudiness, they are perfectly even and clean. By these features, it is easy to distinguish Austrian crystal from numerous fakes.
Saturated color range
To create a masterpiece, a jeweler, like an artist, needs a certain palette of colors. It is gratifying that Swarovski specialists did not leave this fact without attention. The brand's collections include hundreds of various shades, for which designers love products so much.
The search for the best is impossible without experience, so Austrian technologists try different ways to create colorful effects: a reflective layer is applied to the bottom of the stone, or vacuum deposition is used on its surface, or only some faces are coated with a color composition. As a result, crystals of the desired color and a certain transparency are obtained, and jewelers or designers, in turn, have more creative freedom in their selection. Painstaking work with paints and palettes of stones is another competitive advantage of the company.
The diversity of the Swarovski world
The Austrian brand not only supplies rhinestones, but also produces items of exceptional beauty. Graceful multi-faceted figurines made of colored crystal are the dream of Swarovski collectors. Spectacular accessories and jewelry made of crystals replace jewels - they can be used to set fashionable accents in the event of social receptions and family celebrations, not to mention cocktail parties or receptions.
Even watches adorned with a scattering of shimmering crystals will give odds to Swarovski bracelets made of precious metals. Elegance is in every line of the wrist accessory, luxury is in colorful play of delightful stones.
