Here's how an ethical revolution is taking place in the fashion watch industry before our very eyes. Some changes are happening imperceptibly for most of us, although on a global scale they affect humanity here and now. In this sense, the fashion house Anne Klein, an American fashion forge and one of the main trendsetters of the 21st century, has been keeping pace with the times for a long time.
He was born exactly 53 years ago. As is often the case, at its origins was a bright personality who gave the company not only his own name, but also a vision, and also determined the course of development for decades to come. Anna Klein, a native of Brooklyn, sought to take a fresh look at women's fashion and combine elegance with sporty style, and practicality and everyday life with high-class chic in her products.
This applied not only to clothing, but also related accessories. The general message of the designer was originally conceived as a total look: already in the early 70s a successful line of shoes appeared, and by 1976 Anne Klein became the only New York brand that produces wrist watches.
Fashion: fast and slow
Until the twentieth century, fashion was "slow": dresses and costumes were made to order, fabrics were expensive. However, with the development of factory production and the mass market market, the opposite problem arose - an oversupply of goods. Many people had the opportunity to buy things so affordable that they could only be worn once. Then, for the first time, the term fast fashion appeared - “fast fashion”, which implies a situation when casual purchases accumulate in closets as a dead weight and then are thrown away.
The overproduction situation directly affects both energy consumption and water consumption. That is why the theory of conscious consumption right before our eyes is becoming a guide to action for many companies thinking about how this will affect society and the environment today.
Caring for the future
A conscious approach, implying minimization of harmful effects on the environment, is one of the priorities for Anne Klein House. In the field of fashion watches, where it is customary to update collections more than several times a season, this is an extremely important factor. The Considered collection is an example of the smart approach to trends and ethical production, as it combines all the latest watch trends with the latest eco-standards.
The first of them is the presence of a solar battery that powers the quartz movement, charging from any light source (natural or artificial). Such a move allows you not to change traditional batteries even once every couple of years.
The second is the use of innovative synthetic textures, which are much safer in production than other traditional ones (for example, leather dressing). It is a bioplastic synthesized from sugar derivatives, natural cotton and wood fibers, as well as polyurethane.
Finally, ingredients that are purely organic, such as apple and pineapple peels, cotton (for natural textiles), cork (which is harvested without cutting down the tree, making it a truly renewable source).
Naturally, the brand follows trends and resorts to the same demanded high-alloy steel, strong and durable, high-tech ceramics, natural mother-of-pearl and lead oxide-free Swarovski crystals.
