Swarovski showed a festive campaign, the main character of which was Bella Hadid. The creative director of the jewelry brand Giovanna Engelbert was responsible for the shooting concept, Carlos Nazario for styling, and Mert Alas and Marcus Piggott for photography.
For the campaign, Bella tried on the image of a fairy with a bow instead of the traditional wings. Also in the frame is a mountain of colorful gift boxes with necklaces, bracelets and other Swarovski jewelry.
