According to a joint study by the international consulting company McKinsey and The Business of Fashion, by 2025 the global market for the jewelry and watch industries will increase sales from 280 billion to 340-360 billion dollars. In addition, by the same time, online jewelry sales are expected to grow from 13% to 21% of the total global market.
We will go further and assume that, among other things, there will be an increase in sales of the most personal and emotional category of jewelry - engagement and wedding rings. We share our thoughts and arguments in favor of this assumption.
A good example
This is an incredibly convenient solution for those who value their time. The algorithm of actions is ingeniously simple: notice the treasured decoration in the social networks of a celebrity or a public figure and follow the link straight to the official store.
In addition to a possible purchase, you get the most successful example of styling (usually the world's best stylists are responsible for it), pleasant associations and the feeling of owning something truly unique: stars cannot be wrong!
More detailed information
It's all because of the pandemic. In an effort to recreate a similar experience as when visiting a jewelry store, global brands have begun to pay tremendous attention to the virtual design of each product. In addition to high-quality photographs that allow you to see the smallest details of the jewelry, the buyer has access to voluminous descriptions, various presentations and all the same examples of stylization.
Some companies even accompany their products with materials for inspiration: for example, they select a dress for the ring or design options for the venue of the celebration.
no pressure
In fact, peace of mind is essential in the process of any purchase. The already exciting choice of an engagement ring can be significantly aggravated by excitement, irritation, or not the most professional behavior of a consultant in a boutique. The format of online stores eliminates the possibility of such inconveniences: you can look at jewelry for an infinitely long time (even those that you can’t afford) without fear of condemnation or intrusive questions / suggestions from the outside.
Special Offers
Not the most obvious argument, but still pay attention. Many online stores often offer slightly better conditions for buying than in regular stores. Saving 10% -15% is never superfluous. In addition, online boutiques quite often offer the opportunity to buy with a fitting, which does not oblige you in any way, but helps a lot in choosing.
