Invicta - men's shopping guide

Invicta offers a wide range of watches of various styles and purposes. The history of the brand is full of drama: here are ancient Swiss roots (Raphael Picard founded the company in 1837 in the famous La Chaux-de-Fonds), and an era of prosperity, and an almost complete collapse due to the quartz crisis of the 1970s, and a miraculous salvation thanks to the emergence of a group of investors and the "change of citizenship" (the brand moved to the USA), and a genuine revival.

The company pursues a very effective marketing policy, producing high-quality, stylish and at the same time inexpensive watches of various types and characters. Invicta is one of the most popular watch brands on the American continent, with great success also in Europe, Asia and Russia.

In the arsenal of the brand and considerable technological achievements. Among them is the Flame Fusion mineral glass patented by the company, the special tempering of which gives it a hardness comparable to that of sapphire glass. It is also worth noting branded luminescent coatings Tritnite and New Lite. And Invicta watches are equipped with high-quality automatic or quartz movements: Swiss Ronda or Japanese Seiko.

The range of Invicta watches is very diverse. Let's look at some of the most typical collections.

Russian Diver

In the 1950s, Invicta received an order for a batch of watches from the Soviet Navy. Very good watches were made with a remarkable feature: due to a poor understanding of the Cyrillic alphabet, an error crept into the marking of the product. Instead of "Navy" (Вmilitary-МOrsk Фlot) the dial was marked with the symbols "IMF". The Soviet side took this nice oversight favorably, and until now Invicta produces watches with the abbreviation "IMF USSR".

We advise you to pay attention to the Russian Diver models in a massive (45 mm) rectangular steel case, water resistant up to 100m, on a leather strap. The crown is covered by a removable cap on a chain - a truly unique design solution! The Ronda quartz movement manages the hours, minutes, seconds and date, as well as the second time zone in 24-hour format.

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If historical incidents are not so interesting for you, but modern trends are more in demand, then models from this extensive collection with a distinct sporty character will suit you. Here, for example, the ProDiver three-hand switchman: well, really, the spitting image of Rolex? Turning pepsi bezel, cathedral hour hand, magnifying glass above the date window… Plus: steel case (universal diameter 40 mm) and bracelet, screw-down protected crown, sapphire crystal, real diving water resistance (200 m). The see-through case back reveals the work of the Seiko self-winding caliber.

Recall that, although we are leading a tour of the men's section of the Invicta brandbook, we cannot but mention the women's models: in fact, a man can (and even should) give gifts to women ... However, the ProDiver women's models differ only in a slightly smaller size. So, the models IN36533 with two-tone bezels (red-blue and black-green) are made in a diameter of 38 mm, which is quite suitable for men. They work on a Seiko quartz movement, the case back is deaf, Flame Fusion glass.


Since we are talking about gifts, we will also mention this collection. The model IN17491, for example, is very attractive. Its 38 mm steel case is decorated with crystals and the bracelet is equipped with elegant composite inserts. Functionally, it is a chronograph powered by a high-precision Seiko quartz movement.


We return to purely male "toys". Speedway is a watch of sports style, both for exploring the depths of the sea (200 m water resistance) and for high-speed land activities. Pay attention to the Speedway model: a chronograph on a Seiko quartz caliber, with a bicolor steel case (39,5 mm) and a bracelet, with a tachymeter scale on the bezel.


One of the iconic collections of the Invicta brand. Unusual contours of the case, memorable dials, bright straps - all this makes the Lupah models unambiguously recognizable. Note the 46mm Seiko quartz chronograph, with a blue dial with very large Arabic numerals, on an orange polyurethane strap.

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An example of masculinity and, at the same time, one of the “faces” of the Invicta brand. A characteristic feature of the collection is a decorative cord on the bezel. A bright representative of the Invicta Bolt is a three-pointer in a 50 mm case (100 m water resistant), made, like the bracelet, of IP-coated steel. The watch is powered by an automatic Seiko caliber, which can be viewed through the transparent case back.

DC Comics Superman

If you love comics and super heroes then this watch is for you! The entire collection is inspired by DC Comics Superman, who first appeared back in 1938 in Action Comics. The Invicta DC Comics Superman watch is available in a variety of designs. We recommend paying attention to the three switchman - firstly, it is limited (4000 copies), and secondly, it is very, very remarkable.

The dial is colorfully depicted the same Superman, accompanied by catchy inscriptions, on the back of the massive (52 mm) case there is the DC Comics logo, the crown is protected by a cap on the chain (unique Invicta style) and is located on the left side (also unusual). The steel of the case is complemented by polyurethane inserts, and the silicone of the bracelet, on the contrary, is complemented by steel inserts. The heart of the watch is the Seiko quartz movement.


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