Global message - NORQAIN is moving away from leather straps for the well-being of the planet

Wrist Watch

Dean Schneider's wildlife videos, especially big cats, have at least 3 million views on Instagram with an audience of nearly 10 million followers. These impressive numbers make Dean a star in the world's media and enable him to convey important messages to humanity about freedom, animal welfare and the safe use of natural resources.

He's also Swiss!

And despite the huge number of brands willing to cooperate with Mr. Schneider, it was the Swiss company NORQAIN that had the opportunity to sign an agreement on his appointment as an international brand ambassador.

“We are delighted that Dean Schneider has become the new international ambassador for NORQAIN. Its values ​​are reflected in our brand and it has already had a positive impact on our long-term prospects, ”says Ben Kuffer, CEO of NORQAIN. “Dean is an example of a person who chose the most thorny path and invested all his time, money and energy in his life's work. This approach is the absolute embodiment of Norqain's ideals. What he does for the animals is commendable and we are proud to be able to support him. "

Unlike most of the luxury industry, the mechanical watch category has a relatively small impact on the planet, but you can always strive for more. NORQAIN has never used crocodile leather straps, preferring certified crocodile textured rubber straps.

The brand is now going even further by ditching leather straps altogether. All future NORQAIN watches will have metal bracelets, fabric straps or vegan options such as certified eco-leather or certified rubber.

We advise you to read:  Species origin: NATO fabric strap, aka G10

“As our brand becomes more recognizable, we realize that we have the opportunity to make incredible changes by example,” says Kueffer.

Here are some NORQAIN watch models: