Here are five Italian watch brands. Let's start with the name from which the heart of any man, and, perhaps, every second woman, begins to beat faster. This name is Maserati.
Alliances between car and watch manufacturers are fairly common. Some of the high-end car companies create their own watches under their own brands, and this is exactly the way Maserati has chosen. Quite often, the cost of a car and a watch are comparable (with all the differences in size and energy). This is not the case with Maserati: expensive, prestigious supercars - and affordable watches. But the watch - with the character of the "parent" brand, it is not for nothing that the iconic trident flaunts on the dials! And not only in the trident is this connection, many other decorative elements of watches and cars clearly overlap. They have in common and, of course, high quality: for watches, these are reliable and accurate "engines" (mechanics or quartz), proven materials and technologies, and, of course, a unique design.
One of the most characteristic examples of Maserati watches is the model R8821108002 from the Potenza collection. Powerful case - steel with rose gold-colored PVD-coating. A skeletonized dial with a Maserati trident. Protected screw-down crown, black leather strap. And inside is the automatic Seagull TY-2809 caliber with a 36-hour power reserve, bringing the hands of this beautiful watch to life.
The world famous trendsetter - the Trussardi brand also initially had nothing to do with watches. One of the mottos of the Milanese brand: "The skin that gave birth to Trussardi is its oxygen, and accessories are the banner, and you need to carry it high." Among these accessories are the watches that the brand first brought to the market in 2016. They are produced with two markings - Swiss made and Italy made.
Precise and reliable quartz movements and renowned Trussardi design with its “generic” features, including the brand letter “T” on the crown, strap, bracelet, Greyhound on the dial and on the tip of the second hand, proud “Milano” inscription. The colors, graphic lines and materials of the watch collection are created in a single theme with the Trussardi collections of accessories and clothes, which makes it possible to create a single Trussardi Brand Total Look, and the casual style favorite by the brand prevails.
But the Morellato company began its journey with watches: shortly after the First World War, Giulio Morellato opened a watch and jewelry store in Venice. Then for many years he was engaged in leather straps for wristwatches, which completely supplanted pocket watches as the main ones. In the 90s, brothers Massimo and Marco Carraro (sons of Giulio Morellato's colleague) came up with and implemented the concept: Morellato. Jewels to be lived (Morellato. Jewelry for everyday life). The business moved to a qualitatively new level, and the company became one of the largest jewelry and watch groups in Italy.
One of the main concepts of Morellato is an individual approach. For the production of watches and jewelry, the brand uses only high-quality materials: anti-allergenic steel, mineral glass, genuine leather, ceramics, Swarovski crystals and, of course, reliable Swiss movements. Morellato watches and jewelry collections harmoniously combine a variety of materials, and a rich color palette makes it possible to choose the perfect accessory for any look - be it everyday or festive. Morellato designers "grab on the fly" all fashion trends and clearly know what modern women want, which is why their collections fly out faster than hot cakes.
The history of the Furla brand from Bologna began - and continues - with leather accessories. Founded in 1927, the company today manufactures bags, wallets, belts, gloves, glasses, shoes and of course watches. Furla differs from many Italian brands in that it continues to produce its main lines directly in Italy, without transferring production to China (so as not to lose the signature "craft" style that has always distinguished Italy).
Furla watches are characterized by a striking design aimed at the younger generation. The brand follows the fashion trends of each season, or even sets them! Thus, the summer season of 2019 is marked in Furla watches by a range of soft shades, from white to sand, from purple to blue, from the signature pink color “camellia” to black onyx. The bright “kiss red” has become a novelty of the season. It is noteworthy that the watch collections are named the same as the bag collections, and each model has a proprietary index of fuchsia color.
In conclusion, let's talk about Cavalli. Florentine Roberto Cavalli is the undisputed authority in the fashion world. He himself prefers to be called not a fashion designer, but an artist. Roberto's talent was noticed even during his studies at the Academy of Arts: even then, the largest knitwear factories in Italy were lining up for his works. Cavalli invents the exclusive printing technique on fabric and leather - this is the beginning of the triumphal path that led to the creation of the Cavalli empire, with its own production and thousands of points of sale on all continents.
Characteristic features of the Cavalli style: designs imitating animal skins, patchwork technique, decoration with sequins and rhinestones. All this is also present in the watches, which are produced by two additional brands. The first of them is Roberto Cavalli by Franck Muller, created together with such a world watch authority as the "maestro of complications" Franck Muller. This is a true Swiss made, bright and extravagant at that. Roberto Cavalli by Franck Muller watches are sold in Roberto Cavalli stores, in Selective Franck Muller boutiques and at the best watch retailers. The second line is Just Cavalli (“just Cavalli” - the title of an autobiographical book written by the founder of the brand is played here). This line can be called diffuse, it is more democratic, but no less stylish. Just Cavalli watches are marked with the Italian made mark.
