In 2017, Lauren Rufenacht and Arnaud Duvall, the founders of the SEVENFRIDAY brand, launched a new watch brand, The Electricianz, also called ELZ. Their first creation, SEVENFRIDAY, is inspired by the industrial development of cities and various engineering solutions. Without betraying themselves, Rufenacht and Duval continued to draw energy and ideas from civilization and scientific progress. The Electricianz brand celebrates electricity.
In the 1970s, thanks to electricity, a revolution occurred in the watch industry - ultra-precise and budgetary quartz movements replaced complex and expensive manufactory calibers. It is quartz that underlies every model of The Electricianz. The Miyota caliber 2033 is responsible for the movement of the watch. Its heart is a quartz crystal, as well as the power supply and wires can be seen thanks to the skeletonized dial.
All models of The Electricianz are assembled in Switzerland, so the attention to mechanisms is paid enormous attention here. The Miyota 2033 calibers are complemented by a separate power supply system that feeds the dial illumination. One battery lasts from ten months to three years, depending on how often you activate the backlight. I recommend doing this all the time because it makes the watch face even more stylish. The backlight is activated by the top crown.
To be honest, it was the visual appearance that caught my attention in The Carbon Z watches. This is a very stylish, catchy and unique model. I rarely see The Electricianz watches in Moscow, so if you like to put bright accents in style and draw the attention of others to accessories, this is the perfect brand for you. And the main bonus to excellent appearance is the price.
All The Electricianz models are protected by tempered - and therefore ultra-strong - K1 mineral glass with an anti-reflective coating. The watch case is made of either nylon or steel, which is subjected to various processing options. The Carbon Z model received a PVD-coated steel case. And this means that the watch will serve you for a very long time. The metal, which additionally protects the PVD coating, is much less scratched and rubbed. And also on the body of this material does not leave fingerprints.
The watch has a very beautiful steel cover, warning that ELZ is as powerful and dynamic a brand as an electric charge. And although the lid looks massive, do not try to swim in the watch. It's still not a diver. The watch has a water resistance of 3 ATM. This means you can wash your hands in them, walk in the rain and pull wet things out of the washing machine - nothing more.
The Carbon Z model is accompanied by a leather strap with an unusual design. Where the wrist meets the back of the watch, there is an additional piece of leather that acts as a kind of layer between the case and the wearer. And in the heat, this solution seems absolutely ingenious. If it is very warm outside, due to contact with the skin, which gives off excess moisture, the watch gets dirty and oxidizes faster. I often find black marks on my wrist after wearing a steel watch all day. With The Carbon Z, the strap takes all the brunt and you feel as comfortable as possible on your watch. And by the way, the strap is very easy to pull out entirely to quickly clean the back cover and lugs.
The only downside I can point to The Carbon Z is that the case diameter is 45mm and the case thickness is 12mm. This is a very massive watch that I would find it difficult to wear every day. True, The Electricianz honestly admits that they make exclusively men's watches. And although I believe that the gender division in the watch industry is gradually fading away, manufactories have every right to create models designed for a wide male bone. In the end, fans of massive cases Sylvester Stallone and Arnold Schwarzenegger would look strange in watches with a diameter of 39 mm.
