Swarovski ayaa soo bandhigtay muraayado cusub oo ay tahay in lagu daro agabkeeda kala duwan mustaqbalka dhow. Sida laga soo xigtay agaasimaha hal-abuurka ah ee calaamadda, Giovanna Engelbert, "muraayadaha ayaa ah qurxinta indhaha", sidaas darteed alaabooyinka cusub waxay ku celiyaan qurxinta iyo midabada Swarovski ee siddo, silsilado iyo hilqado, iyaga oo si dabiici ah u buuxinaya.
Ururinta ayaa soo jiidata dareenka midabyo badan oo casiir leh iyo qaabab gaar ah oo kor u qaadaya niyadda. Sida laga soo xigtay Giovanna, tani waa astaanta quruxda casriga ah.