Unfortunately, the vast majority of articles devoted to determining the character and personal qualities of a person based on some secondary characteristics resemble the test: “Are you kind? You are smart? You are beautiful? If you answered no to all the questions, then you are an evil, stupid freak.” But, fortunately, there are large watch manufacturers for whom the question of why people prefer certain colors is one of the most important. Therefore, they spend a lot of money on serious research in this area.
For example, the central design department of the Japanese concern Seiko scrupulously calculated that modern manufacturers use exactly 270 colors for dial colors and at the same time also clarified which colors are preferred on different continents. For example, according to their data, 53 percent of current European men prefer black dials, 26 - white, 18 - blue, the remaining three percent are distributed between other shades. But modern European women, in 89 cases out of 100, choose a watch with a white dial, 5 percent vote for black and only 3 percent vote for blue.
The psychologists involved in the study pointed out the main character and personality traits of people who choose certain colors.
Black: strength, etiquette, artistry and practicality
Typically, aviation, diving and military watches have dials of this color. Therefore, experts say that black color is chosen by people with a very stable character, confident in their abilities and in the fact that strength can solve most problems on Earth.
But black color is also an indispensable component of the official style, which is called Black tie. A watch with such a dial is an integral part of the wardrobe of a person who often has to attend official or special events, the etiquette of which requires a formal dress style.
At the same time, black color in clothing and accessories is often preferred by artistic and creative people (it is even prescribed by protocol for classical music performers). Black is ideal for mimes, dancers, and illusionists. They are by no means introverts, but they are not at all inclined to show off their feelings and passions, and the color black symbolizes secrecy and secretly helps them.
Finally, black is very practical and stains are hardly noticeable. This also applies to the watch dial. For example, if you put your watch on the windowsill and forget about it for a while, the sun's rays will certainly leave the fruits of their work on the dial. On a white dial they will not only be noticeable, but striking. Not on dark. Practical people appreciate this, as well as the fact that the luminescent hands on a black background are readable in any light.
White: confidence, openness, intelligence
Let's not go into too much detail about the reasons why people prefer one color or another. Several volumes of a dissertation could be written about this. Therefore, let’s focus on the main, so to speak, markers.
White color also symbolizes confidence, especially in life position and one’s own neatness. Such a person, as a rule, has nothing to hide. “White” people are friendly (by the way, the closest synonym for the word “intelligence”), they associate this color with their inherent love of learning and knowledge, and therefore they are also well organized, logical in their decisions and actions.
Blue: trust, calm, harmony
The funny thing is that, recognizing the priority of black and white, watchmakers use as many as 165 (and this is out of all 270 used) shades of blue - from blue-black to light blue. In the moment, such a choice can reveal a person who is sensitive to style. Well, in general, psychologists testify that the color of the sky and ocean is preferred by people who are sensual, optimistic, light-hearted, light-hearted, reliable, who prefer harmony and stability, but who are capable of changing their decisions.
Red: passion, eccentricity, infantilism
This is a very binding and defining color. You don’t need to have a degree in psychology to come to the conclusion that a provocative, aggressive, irritating color is chosen (be it a car, a suit, shoes or a watch) by passionate, overly active and mobile individuals, self-confident (sometimes too much), and therefore somewhat infantile, in the sense that they didn’t finish playing in childhood. Nevertheless, these people are able to focus extremely on achieving their goal and, as a result, often achieve success.
Orange, yellow, green, brown: energy, enthusiasm, fruitfulness
Marketers of watch houses classify all these colors into the ambiguous “Other” category. Although there is little distinction between potential clients who prefer these spectral tones. For example, while recognizing the similarity of orange to red, they believe that “oranges” have, by and large, the same qualities as “reds.” But at the same time they clarify that the former are characterized by great warmth and desire for communication and other socialization.
They say that fans of yellow are excitable, but for some reason at the same time they often compare themselves to the sun and are prone to discipline and order.
Fans of green are also very contradictory, because on the one hand it is the color of the military (and people, and watches), and on the other hand, the militant rebels-defenders of nature, to whom the devil himself is sometimes not a brother. That is, the “greens” can be both straightforward, frank and loyal, and cheerful people who don’t give a damn. However, they are all very concerned about what others think about them, and scrupulously guard their reputation.
Well, fans of purple, poisonous lime and other gray-brown-crimson dials are given the role of dudes who live according to their mood, often frivolous, and are so confident in themselves that they absolutely do not care about the opinions of others.
Gold and silver: wealth, strength, power
Although these colors are formally classified as “others,” watch manufacturers highlight their fans especially. Both colors are especially popular in the East: gold - in the Near and Middle, silver, as well as steel - in the Far East. Fans of these colors adore wealth and power, and strive for them with all their might, but they differ fundamentally in the ways of acquiring them. Fans of gold prefer to buy them, and fans of steel and silver prefer to mine the ruthless metal.
