Continuing their partnership with Formula E World Championship racing team Mahindra Racing, Maurice Lacroix introduces a new version of the AIKON #tide watch. The novelty is made in the signature colors of the racing team and is made from recycled plastic collected from the ocean. The watch is housed in a black 40mm case and comes with a choice of red or black rubber strap, which is easy to change thanks to the Easy Strap Exchange System.
The partnership (like the Formula E championship) aims to promote the idea of a more responsible approach to the environment.
The cost of Maurice Lacroix AIKON #tide Mahindra is approximately 900 USD.
Note: Maurice Lacroix became the Official Timekeeper of Mahindra Racing, founding team of the Formula E World Championship, in 2020. Beyond the competition itself, the Mahindra Racing team is actively promoting electric vehicle technology as a means to clear the skies and tackle the effects of climate change.
