Brand jewelry: a modern look

Jewelery and bijouterie

Jewelry made of precious metals with natural stones have already conquered the world. But despite the variety of expensive collections, jewelry does not give up its positions. Moreover, products made of second-order alloys have every chance of being at the forefront of fashion accessories. Jewelry bijouterie - this is what the leading luxury brands have staked on, but we, in turn, want to show the new products of this ultra-modern trend and tell about the nature of such jewelry.

Calvin Klein Outline Steel Half Hoop Earrings KJ6VME000100

Romantic Nina Ricci

Smooth lines, metallic overflows, sparkling stones - obviously, the French brand is not going to make a revolution and abandon traditions. The designers of Nina Ricci put elegance in the first place, which is popular with fans of the classic style. At the same time, the creators expand the possibilities, scrupulously selecting materials: for example, sterling silver and steel act as the basis on equal terms - at first glance it is difficult to distinguish them from precious alloys.

Steel ring Calvin Klein Outline KJ6VMR0001

Applying a layer of gold on jewelry is a process typical of jewelry bijouterie. Nina Ricci specialists use high quality coating - galvanic gilding, it not only sparkles beautifully, but also protects the base from oxidation. Pay attention, the brand's earrings, bracelets, pendants have a magnificent finish. Jewelry resin, glass, cubic zirconia, rose quartz - artificial and natural stones perfectly play the role of a bright decor, despite their “non-precious” status. Quatrefoil, apples, bows, butterflies - brand symbols are also present in new collections.

Steel triple bracelet DKNY NJ182040 / Steel round earrings, jewelry DKNY NJ1827040

Shining Michael Kors

Michael Kors offers customers steel bracelets with pink pearls, rings and earrings adorned with Swarovski crystals, jewelry of this fashion-brand - items "with a touch of luxury", they are in demand as well as jewelry. Designer Michael Kors and his team strive for versatility but mindful of status.

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Surprisingly, stainless steel became the base for zircons, jade, crystals. To make it sparkle and shine, IP-coating is used - it is very durable, so the brand's products are suitable for everyday wear. The corporate logo - the letters MK - is correctly “inscribed” into the concept of some of the jewelry. It's a bold creative move worthy of creatives and a nod to quality: Michael Kors is not afraid to talk about himself and is proud of his accomplishments.

Juicy Couture YJRU8132 / GOLD Brass Ring with Enamel, Cubic Zirconia

Cheeky juicy couture

Juicy Couture jewelry is bright and bold and energizes. This is just the case when a thing can cheer you up. Flirtation, feelings, luxury for show - these are the design themes of this jewelry. A bracelet with pendants in the form of hearts, a pendant - a miniature crown, a necklace made of keys - similar items are addressed to young fashionistas and young women. A sea of ​​bold ideas, brought to life only with the help of brass and cubic zirconium - this work is worthy of praise.

It would seem, what else can surprise Juicy Couture? It turned out to be delicate jewelry execution, restrained character of jewelry. The brand's collection also features austere office options. Brass is the soloist - a practical hypoallergenic alloy that is difficult to scratch or damage.

Michael Kors MKJ5858040 steel ring with Swarovski / Michael Kors MKJ5520040 pendant with zircon / Michael Kors MKJ4516040 steel round earrings with zircon

Calvin Klein brevity

If goldsmiths were awarded prizes for their work with steel, we are sure Calvin Klein would not remain without awards. There was a real taming of the metal: it seems that it has frozen in the process of melting, forming bizarre bends. The cool steel color is beautiful, but it's not the only color in the Calvin Klein collection. With the help of gold and pink PVD-spraying, new shades are created, often they are combined in one piece of jewelry.

Geometry is also no stranger to the brand: the circle is one of the main shaping elements of the collections. It is "read" in rings, pendants, earrings, bracelets that have not gone out of fashion for years, which means that the design team managed to create really worthwhile things. The secret of success lies in minimalism and cleanliness. Simple lines, soothing colors of jewelry are the basis of Calvin Klein's elegance. By the way, the favorite color of the fashion maestro was black, against which even a simple metal accessory looked like an example of chic.

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Juicy Couture YJRU8131 / GOLD Brass Ring with Enamel, Cubic Zirconia

Stylish DKNY

DKNY is a strong fashion contender. The brand's jewelry is a worthy competitor to all the above-mentioned brands. DKNY jewelry, like Calvin Klein jewelry, is made of steel, but it tends to have a clean shape and strong accents. These are either sparkling crystals of different sizes, or the logo of the brand, or symbols, for example, a heart - love.

Jewelry is created to be worn, and DKNY jewelry can be worn every day - the brand's collections include items of different styles. Unlike jewelry, these are practical jewelry: thanks to a durable alloy and PVD coating, they will last for more than a dozen years.

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